Rebrand for Steel Manufacturer
Final Client Selection
Lex Group is an American-based steel manufacturing and distribution company based in Chicago with additional locations in Houston & Los Angeles. In partnership with another of our clients, Master Plan Communication, we helped to rebrand Lex Group, who had previously operated under the LexCentral, LexSouth, and LexWest monikers. Lex Group needed to rebrand as a way to clearly define their offerings under one name, with three locations.